At The DiMaggio Group, creativity reigns supreme and cohesion is paramount. Developing and marketing your BRAND is the difference between good and phenomenal.
We call it Redefining Necessitytm.
Whether you are an established company looking to redefine your identity or an emerging company carving out your niche within a hugely competitive marketplace, we are here to make the difference. We bring the energy, we bring the ideas and we NAIL the execution.
To keep it simple, our process consists of two necessities – Brand Creation and Brand Communications.
BRAND CREATIONThe DiMaggio Group creates brands that resonate and innovate.
We listen very closely to our clients. We ask a lot of questions. We discover what makes them unique and powerful…what makes them tick. Then we translate this into a distinctive brand and corporate identity that becomes their touchstone of lasting success, recognition and profitability. We transform our clients into market leaders, not trend followers.
What is the best visual representation of your company?
From logo design, to art direction and collateral development, the DiMaggio Group only uses designers at the top of their game to ensure that you always look at the top of yours.
After all, we look our best when our clients do.
BRAND COMMUNICATIONS
Now that we have created the ultimate brand, it is time to let everyone know about it. How? First, we determine your key markets and target audiences. Next, we use integrated marketing and media relations woven seamlessly together to create pure brand nirvana.
So what, exactly, does that mean? Let us explain…
Integrated Marketing
Do not be put off by the fancy terms…In non-industry lingo, this means getting everyone who has something to do with your brand on the same page. Integrated marketing is critically important to ensure that all of your avenues of communication, from media and advertising to web site development, clearly, effectively and persuasively represent your brand. The DiMaggio Group works with our clients to implement their brand identity cohesively and comprehensively, because organized and artful repetition is the key to brand awareness and, you guessed it, loyalty.
Media Relations
When The DiMaggio Group handles your media relations, we are the liaison between our clients and the press. Pure and simple. Members of the media have come to expect only top of the line, nuanced and targeted media outreach from us, and we never disappoint.
Our Media Relations services include:
- Message and story development
- Editorial consulting and placement for broadcast, print, and online; at both the regional and national level
- Media training and speechwriting (click here to learn more about these services)
- Look books and press kits (hard copy and electronic)
- Media and editor events including product launches and media tours